A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.
ADWEEK on MSN12h
Why the WTA Rebrand Put Women's Tennis Players at Center CourtAryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...
The WTA launches a comprehensive rebranding initiative featuring a new logo, vibrant color scheme, and the rallying cry ...
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