Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

Letterboxd, the fast-rising platform for movie buffs, has struck an exclusive advertising partnership with mk2, a gen ...

Sam Richardson, director of executive engagement at Twilio, shares some learnings that brands can take away from the event ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.