The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

As Pascual Laboratories, Inc.’s (PascualLab) flagship brand, Poten-Cee, celebrates over five (5) decades of serving the vitamin C needs of Filipinos, it continues to carve milestones in the health ...

Today, international travel and lifestyle brand TUMI launches its milestone 50th anniversary campaign, "Made for You Since 1975." For half a century, TUMI has thoughtfully designed products inspired ...

The new Maker’s Mark campaign is called “Perfectly Unreasonable” and premiered on Sunday during NBC’s “Saturday Night Live” ...

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

February is annually observed as Black History Month in the United States. This day is also known as African-American History Month as it honors the contributions of African Americans throughout U.

Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new ...

GREENSBORO, N.C. — For 57 years the Dudley Beauty brand has promoted beauty, education, and history. The black-owned business has two locations in Greensboro. The beauty shop on South Elm has ...

As a key player in Google's Media & Entertainment department, Suzy worked closely on advertising campaigns for large brands such as Universal Pictures and NBC. While in this role, she realized that ...