Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

The popular alternative soda brand Poppi has been labeled out of touch after its latest influencer marketing campaign ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...

After a “wouldn’t it be cool if…” discussion with his friends, [Mistablik] decided to use his summer break to construct a soda vending machine that fit entirely within his school locker.

The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...

Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.

It’s very hard to tell from this photo because of the super bright blue LEDs, but this soda machine is being ... is put into the drop area of a vending machine. After the flap is closed the ...