Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Olipop has raised $50 million in its latest funding round, valuing the company at $1.85 billion. The prebiotic soda startup ...
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
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