Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

"The Swear Jar" is an award-winning Bud Light commercial that received millions of views online but was never aired on television.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

One of the top sources of added sugar in kids’ diets is in their breakfast bowls. A new study shows that advertising drives ...

Cereals are not as good for you as you may think (Getty Stock Photo) Advert The majority of cereal options have a lot of sugar in it, with increased sugar intake is also linked to rising levels of ...

new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives.

Est. national TV ad spend: $123.5 million (up from $70.1 million in 2023) Number of spots: Two Biggest-ticket ad: “Road Trip” (est. $84.7 million) 10. Vraylar Movement: Down two spots from No ...

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

Crews install a Peoples Gas pipeline in Albany Park in 2019. Consumer watchdogs have launched a TV ad campaign against the utility’s replacement program. Victor Hilitski/For the Sun-Times Share ...

As has the stark contrast between the conduct of the club’s supporters in 2008 to that after they reached the final of the same competition in 2022. For their penalty shoot-out defeat to ...

Netflix is increasing subscription prices in the U.S. and other markets — including the first hike on its ad-supported plan. The streamer revealed the price increases along with its Q4 2024 ...

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