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Campbell's Soup has a 'tricky needle to thread' in rebranding without soup, analysts say
The rebrand of Campbell’s Soup to The Campbell’s Company may be a clever move ... In 2011, Starbucks introduced a new “siren” logo that did not include its name or the word “coffee ...
Campbell’s drops ‘Soup’ from name, but it will still make soup
Campbell’s is dropping “Soup” from its name — but the company still loves making it ... still “celebrates soup,” he said, and ...
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The Campbell’s Company names new exec to head meals and beverage unit
The Campbell’s Company named Risa Cretella as president of its meals and beverages unit starting in February. She takes over from Mick Beekhuizen who is becoming CEO at Campbell’s. Cretella ...