Cheerios and Wheaties are pumping up the protein. It's all part of a big vibe shift I've noticed lately with health trends, ...

Cinnamon Toast Crunch and Totino's are releasing a limited-edition pizza-flavored cereal ahead of Super Bowl LIX.

Shares of leading cereal marker WK Kellogg ( KLG 10.19%) were up 11% as of 3:30 p.m. ET Friday, according to data provided by S&P Global Market Intelligence. The surprising share price spike stems ...

Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...

Breakfast cereal firm Mornflake is planning a range of initiatives to celebrate its 350th anniversary. The company, based in ...

After plenty of trial and error, Chiara and Izzy found that chickpeas were the perfect base for a high-protein hot cereal.

Since its founding, the club has sought to bring together the wide demographic of cereal-loving students on Grounds.

A Greater Cincinnati native is recapturing the joy and nostalgia of being a kid through her restaurant Saturday Morning Vibes ...

Everything was so sexy and seductive....up to where he was eating a bowl of cereal,’ one commenter on Instagram wrote ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Travis Kelce's headed to the Super Bowl, but his sugary cereal mix might not be your best breakfast choice. Discover what nutritionists recommend for a healthy morning cereal.