Prices for the most sought-after used watch models from top Swiss brands Rolex, Patek Philippe and Audemars Piguet fell again in 2024, hitting fresh three-year lows.

Rolex has just raised its prices for the new year. Here's why that might not be bad news if you're in the market for a watch.

Preowned Rolex, Patek Philippe, and Audemars Piguet watch prices fell to a three-year low in 2024, data from the Bloomberg Subdial Watch Index says.

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet option — a noticeable increase of $400 USD (around 2.6%). A similar change is also reflected in the UK market, with the same reference now retailing at £13,600 GBP, which is 3% more than its £13,200 GBP price tag in 2024.