While you can never go wrong with classics like Cheerios or Chex, cereal companies are constantly keeping the breakfast aisle ...

Closing your cereal boxes properly helps keep the contents from going stale, but what if the tab is broken? Luckily, there ...

Recently, General Mills, the brand behind Cinnamon Toast Crunch, Cheerios, and Cocoa Puffs, announced that you can find a box ...

This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and brand world for its icon of the breakfast aisles: ...

There’s nothing like starting game day with a bowl of Cinnamon Toast Crunch and getting to wear ... I make sure to have our favorite General Mills cereals ready for the family to start the ...

It will be available in Strawberry and Cinnamon flavors ... Then, there's the new Cheerios Oat Crunch Chocolate flavor, "sweetened multigrain cereal with whole grain" and "lightly coated with ...