Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

Apply this Maybelline Matte + Poreless powder to cover up blemishes or set your under eye concealer ... Revolution Beauty Peach Baking Powder for $8 on Amazon This mineral-based NYX Professional ...

RESTOCKING your beauty bag doesn’t have to cost you an arm and a leg. A make-up expert has shared why you can now get luxury ...

I 've always been a bit of a commitment-phobe when it comes to foundation, I'll try anything once, and as the Digital Beauty ...

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is only $9 on Amazon! This blush is just as pigmented as the trending Rare ...

We've tried and tested 100+ concealers, including the most viral. We've rounded up the best for covering acne, blemishes and under-eye dark circles and more.

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised ... gloss campaign was even more successful than the 2023 concealer campaign. That’s not the only metric of success.

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

If you don't have the money or desire to have someone get you ready every morning, these products are truly the next best thing (and wayyy cheaper).

Meet the Experts: Hannah Kopelman, M.D., a dual-fellowship dermatologist in hair loss and cutaneous oncology at Kopelman Hair ...

From Margot Robbie's favourite lip balm to a moisturiser both Meghan Markle and Beyoncé love, here are 10 products – all ...