29 min 5 sec ago By Parker Herren - 2 hours 1 min ago 4 hours 1 min ago By Jolene Delisle - 4 hours 31 min ago By Elizabeth Moore - 4 hours 31 min ago By Ad Age Staff - 7 months 3 weeks ago ...

A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...

Programmatic advertising is on its way to becoming a $700 billion industry and contextual targeting is projected to grow 13.8% annually, between now and 2030. As the digital landscape continues to ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – ...

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

For example, if "financial software" is what a lot of people are searching for and driving people to your site, you could create a similar contextual segment to target with display advertising to ...

Contextual Advertising market was USD 171.6 Bn in 2023 and is projected to reach USD 608.3 Bn by 2032, growing at a 15.1% CAGR from 2024-2032, per SNS Insider. AUSTIN, TX, UNITED STATES, February ...

ThinkAnalytics, a leader in video content discovery and personalization, launched ThinkMediaAI, the video industry’s first ... Read More ...