Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video ...

A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...

we focus on behavioural ads – i.e. ads that target an individual child based on their individual preferences/ profiles. Contextual ads on the other hand are targeted at certain demographics or ...

SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments ...

GPT Operator isn’t a complete solution. Yet. Here's where GPT Operator actually works in PPC applications – and where it ...

the need for advanced contextual advertising methods that leverage increasing user engagement and relevance on advertisement-based video-on-demand platforms has increased. Traditional behavior-based ...

ThinkAnalytics, a leader in video content discovery and personalization, launched ThinkMediaAI, the video industry’s first ... Read More ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Matthew Olden, CEO of Context Networks, added: “Our partnership with Mobiquity represents a powerful opportunity to advance digital advertising within gaming environments. By investing in each other, ...