Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...

Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ – plus sign product nomenclature is officially inescapable – ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Contextual Advertising market was USD 171.6 Bn in 2023 and is projected to reach USD 608.3 Bn by 2032, growing at a 15.1% CAGR from 2024-2032, per SNS Insider. AUSTIN, TX, UNITED STATES, February ...

A consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...

Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...

we focus on behavioural ads – i.e. ads that target an individual child based on their individual preferences/ profiles. Contextual ads on the other hand are targeted at certain demographics or ...

Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...

it challenges algorithms designed for accurate ad placement, undermining the effectiveness of contextual targeting.” Relaxed oversight could compromise the accuracy of data and algorithms ...