Since Connatix and JW Player first announced their merger in October, JWP Connatix – a temporary name for the newly joined companies – says things are going well at the six-month mark. The two video ...
ThinkAnalytics, a leader in video content discovery and personalization, launched ThinkMediaAI, the video industry’s first ... Read More ...
Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers ...
The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...
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GumGum: Contextual ads valued over identity-based spotsA consumer survey found more TV viewers and streamers prefer and engage with contextual advertising at a higher level than ...
Matthew Olden, CEO of Context Networks, added: “Our partnership with Mobiquity represents a powerful opportunity to advance digital advertising within gaming environments. By investing in each other, ...
As media fragmentation reshapes brand strategies, marketers must strike a delicate balance—embracing precision targeting ...
Consumers frequently feel stereotyped by targeted ads, and are especially wary of targeting based on health and financial ...
Hybrid, in collaboration with Adgully, successfully hosted Hybrid Konnect at Lemon Tree Premier 1, Gurugram. The event brought together visionary marketing leaders and industry experts for a day of AI ...
Though not all poorly-timed or irrelevant ads are a matter of life and death, often they can lead to mistrust and ...
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