But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

B eyond the comments, Suzanne's video has literally kickstarted a worldwide trend of people recreating "MAGA" makeup looks.

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

Like Beyoncé or Taylor Swift, Ariana Grande bases her personal aesthetic on the overarching themes of her life. The pop star color-coordinates her wardrobe to match her latest album, acting project, ...

Gothic literature eventually influenced the goth subculture of the ‘80s and beyond. Besides enjoying Gothic rock, many goths also wear dark makeup and clothes associated, in part, with literary and ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...

Amanda Seyfried looked as stunning as ever while recently attending the David Yurman party celebrating their new Chevron ...

Selena Gomez attended the Santa Barbara International Film Festival on Feb. 9 in cream minidress that gave off major wedding ...

This Valentine’s Day, turn up for your date in some of the hottest beauty and fashion trends including the glazed donut look, Coca-Cola lips and coquette fashion.

Whether you’re heading out for romantic drinks, staying in for a laid-back dinner or planning a social with friends after work – make-up artists talk through three perfect looks to help you ...