During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

ChatGPT's image generation tool is now available to all users, making visual content faster and cheaper to create than ever ...

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model. The post ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

In today’s digital-first landscape, content is everywhere, but attention is limited. Brands that want to rise above the noise must use every tool at their disposal to captivate audiences and drive ...

Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research. Forrester evaluated 10 marketing creative and content services providers based on their current ...

Further fueling the creative produced by medical marketing shops is AI, which affects everything from ideation to content creation. While some have viewed AI as an existential threat to their jobs, ...

Content that prioritizes human connection transcends mere algorithms, focusing on building genuine relationships that drive lasting engagement. Data analytics plays a pivotal role in informing and ...