Customer lifetime value (CLV) represents a relatively simple concept that can make or break a budding business. In short, ...

ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...