A big advantage of retail media networks is the wealth of data they provide. Brands often overlook the opportunity to use this data beyond just targeting ads. Using first-party data allows you to ...

MUMBAI: Cash? So last decade. Paytm has joined forces with RBL Bank to make digital payments even smoother, smarter, and—dare we say—unavoidable. With this powerhouse partnership, RBL Bank’s merchant ...

In today’s fast-paced digital landscape, content creation and marketing have become essential pillars for businesses looking ...

TikTok's Creator Marketplace is closing, with AI tools taking its place for marketing collaborations. The transition to ...

Compare Wix vs. Squarespace on pricing, features, ease of use, and more to find the best website builder for your needs.

Leading game publisher Mattel163 partnered with rewarded marketing platform Gamelight to drive exceptional growth for its ...

The NFL scouting combine provides a blizzard of data with hundreds of prospects running through various drills ranging from ...

Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were ...

LinkedIn has released new email-centric analytics for its Newsletter feature. This is an update many businesses and marketers ...

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.