If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV advertising.

At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...

The report talks about how 2024 marked a transformative phase for mobile advertising & trends to looks forward in 2025 ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

With a prudent approach to mergers and acquisitions and financial discipline, Unicharm has a debt/equity ratio of less than 0.1 times and has been in a net cash position over the past decade. Its ...

Agentic AI startup Integrail, co-founded by Ratmir Timashev of Veeam fame, is building AI agents aimed at automating tasks ...

"In managing our channels, my advice is to prioritize responsible AI usage ... This required collaboration with team members from different cultural contexts to validate the content. "The campaign ...

Stop guessing where leads come from and learn how call tracking can give HVAC contractors the data they need to make better ...

Tofu allows companies to create one campaign and use generative AI to modify content for different marketing channels and ...

Linear normalization, which is most common, involves shifting the number axis so the data is balanced around zero, and then ...