Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

Elon Musk’s brand wears thin on Tesla, foreign tourists look elsewhere for vacation, Meta urged to revisit hateful conduct ...

While big marketers have long pushed Google for more transparency, they rely on its reach and lack alternatives, ad insiders ...

The New Delhi Bench of Customs, Excise, and Service Tax Appellate Tribunal (CESTAT) has stated that 'digital still image video cameras' imported by assessee is entitled to basic customs duty ...

On the Friday prior to the opening of the Bologna Children’s Book Fair, OpenAI released its new image generation technology ... new developments was Turkish illustrator Nurgül Senefe, founder ...

With 1.5 billion social media users across the globe, it’s a market that must be taken advantage of by businesses online or those yet to move to a digital platform. What are significant digital ...

Business management ensures a company runs smoothly and achieves its goals, while digital marketing connects brands with their audiences in a fast-changing, online world. Together, they create the ...

The digital media types are display programmatic and non-programmatic, social media and search engine marketing. The traditional media types are television, out-of-home, radio and print. The graphic ...

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world. We explore how brands are creating their digital marketing strategies to ...