How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Firstly, the report reinforces the need to find the right mix of traditional and emerging digital media channels when ...

Beyond the mounting cost and restrictions of traditional digital marketing channels like social and search, there is another very big reason why advertisers are shifting their marketing spend to ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

Television revenues decreased 4.5% to $7.9BN, according to FICCI-EY figures, with filmed entertainment also contracting by 5% ...

While 80% of marketers recognize retail media's effectiveness compared to other digital channels, issues such as targeting, measurement, and ROI attribution remain significant hurdles. The study ...