Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

But as technology advances and customers evolve, so too do digital experiences. The tools and strategies brands use to engage with customers digitally today will look different in the future.

Accounting for just 10 per cent of global brands, Power Brands might look like a rare breed at first ... The question is: how do brands achieve the Power Brand status at a time when consumers ...