Musk’s nearly $300 million gamble on the re-election of President Trump continues to show dividends. A new report in the Wall ...

Same product, different name... From Walkers and Lay's to Lynx and Axe, what names do you know these famous brands by?

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Collectors might have more diverse tastes these days, but a new report suggests that the Crown still holds a commanding lead ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s ...

It's not clear what exactly the products will look like or what ... Nike currently does. Nike has said previously that about 40% of its customers are women, but most apparel brands prefer ...

Bad Bunny can do blockbuster menswear as good as it gets — especially with brands like Maison Margiela and Burberry in his ...

Be fearless.” These were the words Florence Pugh yelled out on the Harris Reed fall 2025 runway to kick off London Fashion ...

They resemble foil balloons, make a crackling sound when slipped on and, for a growing number of people, have become a simple ...

Media has already signed up 15-20 brands and the plan is to take the number to 80-100 by the end of this year.