The Start menu receives a new tile-like grouped format for the "All apps" screen, organizing applications into categories.

A set of 5844 free MIT-licensed high-quality SVG icons for you to use in your web projects. Each icon is designed on a 24x24 grid and a 2px stroke. If you load an icon as an image, you can modify its ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

The mobile app industry has been active for over a decade now, generating billions of dollars in revenue for Apple, Google and thousands of mobile app developers. While originally not perceived as ...

Before the launch of the iPhone, Apple's then CEO Steve Jobs was against the idea of allowing third-party apps to be loaded onto the device, wanting instead for developers to create web-apps for the ...

As detailed in our app revenues marke t post, Apple's App Store and the Google Play Store both earn a majority of revenue from games, accounting for 71 percent across both platforms. It shouldn't be a ...

Starting out on the app development journey can reveal an overwhelming number of development options. But with the right app development process to hand, it’s much easier. In this research piece, ...

On one occasion the intention was to download the app because its description, icon and title convinced that user that this was the app she or he was looking for or the intention was to keep ...

the SplitMetrics team decided to change the app’s icon. To identify a better version of the icon, first, a number of additional icons were designed, and then during an A/B testing campaign different ...

Good mobile app design is the key to building a successful app. And applying human-centered design principles with consistent and on-brand aesthetics can attract and keep active users. By blending ...

Many different types of mobile apps exist. But their development must start from a choice of three app categories – native, web, or hybrid. And, since each app category has its own benefits and ...