A Strategic Shift Toward Gaming Revenue Cricket video games are far from new — from EA Sports Cricket to Codemasters ... cricket in the digital world — one where fans not only watch but ...

One of the reasons EA Sports ended its cricket series in 2007 was because securing licensing rights for player names was such a logistical nightmare - the last edition famously had rights for ...

Fans of cricket will remember popular games like EA Sports’ Cricket series and Codemaster’s Brian Lara Cricket. However, challenges in licensing player names and likenesses have been a hurdle, partly ...