Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Being in the right place, at the right time, in front of the right people is about implementing the right tactics and ideas, as in the following five digital marketing examples. 1. Target the right ...

Brands of all sizes create influencer digital marketing strategies to boost brand awareness, gain more followers, reach new audiences, and increase sales. For example, Honey, a coupon browser ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together.

It is difficult to effectively track the quality of the traffic generated by a digital advertising campaign. Clickthrough rate is a poor indicator of the success of an advertisement. It doesn't, for ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Digital marketing can help businesses leverage the sheer quantity of online data regarding customer demographics and behavior. For example, a business can see who’s clicking on its ads ...

“For example, sports is about the transfer of ... we are looking at the biggest shift we've seen since the inception of digital advertising and so the focus back onto context and creativity ...