The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

OpenAI has finally unveiled its first major rebrand, with a similar but new logo, a new typeface, and colour palette. This ...