B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Insights from OneBarrow Corporation's CFO on the Evolving Role of Finance in Leadership & Strategy In many organizations, the ...

Joining in March, Holt will take over from the current chief sales and marketing officer, Colin Whaley, who is retiring after ...

Three essential lessons new leaders may overlook from long-serving marketing and communications professionals.

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

By Samuel OWUSU ADUOMI In today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...

Delhivery has roped in former Airtel executive Vani Venkatesh as CBO ahead of its Q3 FY25 results slated for today (February ...

TQM is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. Total ...

Telviva CEO David Meintjes writes on the key trends that will drive business communication in 2025 and beyond.

AI is playing an increasingly important role in driving customer and staff engagement by automating routine tasks and ...