Delhivery has roped in former Airtel executive Vani Venkatesh as CBO ahead of its Q3 FY25 results slated for today (February ...

Introduction Though HR (Human Resources) is recognised globally as a source of sustainable competitive advantages, many Sri ...

By Samuel OWUSU ADUOMI In today’s fast-evolving business landscape, Public Relations (PR) is no longer a peripheral function—it is a strategic necessity. Organisations across industries are realising ...

Three essential lessons new leaders may overlook from long-serving marketing and communications professionals.

What I are wondering, as this investment and implementation wave continues, is who will lead these GenAI efforts? The more I ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

David A. Steinberg is the CEO of Zeta Global, a marketing tech company worth $4.45 billion. He's learned that employees can't ...

While reports of the CMO’s demise may be exaggerated, it’s increasingly evident that marketing is most effective when ...

Businesses that are sustainable continually and deliberately create and invest in secondary businesses to fuel their growth.

In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers and is valued at about $3 billion.

Smartsheet research shows AI can boost productivity, with marketing and creative professionals saving over nine hours per week on average. Most (84%) save about five or more hours weekly using AI, ...

The team ensures cohesive use of the brand guidelines and brand identity, including trademarks and logos, for all UH communications, marketing and licensed merchandise. Patrick Mulligan Executive ...