Organizers urge New Jersey residents to avoid food items such as Cinnamon Toast Crunch, Nature Valley, Yoplait, more. Here's ...

The advocacy group, headed by organizer John Schwarz, was also behind the Feb. 28 blackout, which expanded to include major ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ...

An activist group has called for a week-long boycott of General Mills products, including Cheerios, Häagen-Dazs, and Betty Crocker.

The well-known brand and fictional character is owned by food maker General Mills Inc., which is out with a new ...

A weeklong boycott of one of the nation's largest cereal makers ends Monday, April 28. General Mills is the latest company targeted in a string of boycotts organized by the grassroots advocacy ...

Economic blackouts are gaining steam as advocacy groups push consumers to boycott big-name retailers that are backing away from diversity, equity and inclusion efforts. But as the movement grows ...

Several brands fall under the umbrella of General Mills: While difficult to gauge, data from the first economic blackout on Feb. 28 suggests there was "some potential impact" on sales for larger ...

Several brands fall under the umbrella of General Mills: The results from boycotts are often mixed, but professors told USA TODAY that it can be a successful tactic to shame a company into ...

Several brands fall under the umbrella of General Mills: The results from boycotts are often mixed, but professors told USA TODAY that it can be a successful tactic to shame a company into ...