Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

Generic drugs manufactured in India are linked to significantly more "severe adverse events" for patients who use them than ...

Generic prescription drugs usually save consumers money because they are the same as the name brand, but the patent has ...

I’m putting drug store product to the test and showing ... and comparing them to some of my favourite shades in the luxury brand market. If you’re looking for a cool nude-pink shade, Revlon ...

Most Americans (60%) would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research suggests. As a result, the majority of patients (63%) opt for ...

The U.S. Department of Health and Human Services issued guidance updating its official definitions of terms such as sex, ...

There comes a point in the life of every brand when exclusivity will be lost and generics will begin to compete for market share. However this is not the end of the brand’s lifecycle and many ...

A federal judge is refusing to temporarily block the Trump administration’s mass layoff of federal workers while a lawsuit ...

I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

Direct-to-consumer telehealth company advertisement that aired during the Super Bowl failed to mention side effects of the drugs.

Am J Health Syst Pharm. 2006;63(8):712-714. Drug information specialists are pharmacists whose primary responsibility is the provision of drug information. As with any specialty, formalized ...