Research suggests the current cost-of-living crisis is actively eroding consumers' willingness to choose sustainable fashion.

Apple greens, flattering khakis and vibrant limes - these stylish outfits prove just how versatile this colour is ...

Supa, who co-founded Shanghai-based sustainable fashion brand HowBottle, said there has been a noticeable shift in consumer attitude toward clothes made from recycled materials. "When HowBottle ...

Shot by Frame co-founder and creative director Erik Torstennson, the campaign marks a two firsts: the first featuring men's and women's collections together and the first time Frame has cast a real ...

even if it is a safe fashion choice? In addition the Minister of Basic Education Siviwe Gwarube at least opted for an olive green look with black and white beads. Hopefully the colour choice isn ...

According to GlobalData, China's green fashion market was valued at $1.95 billion in 2023, and is forecast to grow at a compound annual rate of nine percent from 2023 to 2028.