Sums up Udit Pathak, founder and director, Mileage Media Mantra: “The guidelines will only make influencer marketing stronger on LinkedIn. When trust is built with the audience, engagement and ...

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

The ACCC has rejected request from the Infant Nutrition Council to authorise an industry code to limit advertising of infant ...

A new Packaging Competence Centre has been launched to help manufacturers navigate sustainability challenges and comply with ...

With tools capable of analyzing data and generating materials in seconds, AI analysis tools let businesses meet demands ...

Foods advertised during NFL games were typically high in content like fat, sodium and calories, a cross-sectional analysis in ...

The world of marketing in Nigeria is changing fast, thanks to artificial intelligence (AI). Marketers across the country are learning ...

Is the era of the cold call coming to an end in the world of sales? With the adoption of artificial intelligence, at least ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Organizations of all sizes are navigating the opportunities — and challenges — presented by AI. Athena Global’s Seana Siekman ...