Crayola is going back to the drawing board with its latest collection, bringing back a special assortment of retired colors ...

You may not know this, but your intellectual property (IP) might be worth more than your physical assets. It is often the foundation of your competitive edge, yet it’s also one of the most overlooked ...

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Every wordmark sends silent signals, subtle, often subconscious cues that influence how a brand is perceived. A new survey by LogoDek, reveals how font choice, font weight, letter spacing, color, ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...

A few logos—whether the franchise still exists or not—include more than meets the eye. An homage there, a tip of the cap here, and perhaps a history lesson within the art. You might have missed them, ...

You might have missed them, too, even though the hidden nuggets, like in Atlanta's logo, can be somewhat simple: notice the bird is also in the shape of an 'F' for 'Falcons.' Others might be ...

You may think that voyeurs would avoid connecting their hidden cams to local Wi-Fi networks, but that's giving them too much credit. Watch for surprise online devices and see if you can track them ...

To land the kiss on her cheek, Trump would have had to either crane his neck or move her hat. Instead, he gave her an air ...

In the fast-paced world of branding and design staying ahead of trends is crucial for businesses and designers alike A logo serves as the face of a brand embodying its values mission and vision As we ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...