It’s also horologically on-trend, as high-end brands like IWC and ... a steep hike from the watch’s original $35 asking price but one many Timex loyalists will be happy to summit.

Enter Timex with the Expedition North GMT at $550. This tough, lightweight GMT watch is exactly what many adventure travelers want, and its price packs a lot of high-end specs, at least on paper.

Pison Technology, led by veteran semiconductor executive John Croteau, is working with the watchmaker to integrate brain-sensing features into products.

Thanks to the skeleton design, the mechanism highlights the watch’s modern look with an open-work design. Just above the 6 O’clock denotation, there’s a logo of the End Clothing brand, which is ...