Recently, I stumbled upon a promising, affordable alternative in the Vitamin E Jelly Overnight Mask from one of my favorite ...

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, Topicals, and more E! Shopping Editor-approved essentials.

Except, of course, if the thing everyone else is doing is buying this budget-friendly and internet-famous eye cream. Then, ...