IMC requires ICP, that is, Integrated Marketing Communications requires Integrated Collaborative Partners. It is NOT only about integrating multiple marketing and media platforms into your marketing ...

Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...

MKY Communications' Mahmoud Youssef delves into the connect between integrated marketing means emotional coherence.

Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

Optimax Communications Group (Optimax), the hybrid integrated marketing solutions firm, proudly marks its 7th anniversary in the industry as one of the leaders in creativity and innovative ...

Olivia Carville and Cecilia D’Anastasio, reporters at Bloomberg Businessweek, are the recipients of the 2025 John Bartlow Martin Award for Public Interest Magazine Journalism from Northwestern ...

Despite wide support for IMC in theory, there are large differences in how individual marketing/advertising practitioners interpret its application in practice. Practitioners approach IMC ...