You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best ...

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

If you want to boost your sales by solving a real problem ... Related: How to Identify the Pain Points That Make Customers Decide What They're Going to Buy Before jumping in, I had to prove ...

Take action: Create a well-defined profile for your typical customer. Once you know where they go, and why they go there, you can begin to craft a personalized strategy. Step 2: Identify your ...

Alongside market research, you can also analyze your current customer database. Analyze the people buying your products and identify commonalities, trends, and behaviors you can tap into. Advanced ...

You can use surveys, focus groups and other online tools to gather valuable data, helping you understand what drives customer decisions, identify trends and fine-time your marketing strategies to ...

Your Go-to-Market Strategy—Understanding the Context Explore qualitative methods for identifying your customer segments with more precision and determine how to solve their most pressing problems.

If you see anyone visiting your Web site from “Aircell ... To give a real life example, we helped Ferrari identify actual potential customers from visitors who were just looking at pretty ...