Jacksonville Jaguars fans will get the opportunity to welcome new coach Liam Coen at EverBank Stadium on Jan. 30.

With Jacksonville Jaguars jerseys, hats and memorabilia filling up the store, owner Matthew Smith said they’re down more than 73% in sales due to the football team’s losing season.

The Jacksonville Jaguars didn’t have an identity last season. The team went an NFL record 3-10 in one-score games and never had anything to fall back on when the going got tough. As a result, they ...