a new leaping-jaguar mark, and a video ad that showed models doing things like painting a wall, holding a sledgehammer, and gathering in a pink desert without any cars in sight. The video ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Everyone has been talking about Jaguar since its controversial ... and the side profile is gobsmacking. It’s a car that will grab as much attention on the road as the ad campaign has on social ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

Jaguar has defended its new pink car saying that it ‘won’t be loved by everyone’ - Jaguar Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a ...