Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...

This is actually a ground-up re-imagining of an original work [tobychui] saw from a Japanese maker twelve years ago. That original Kawaii Useless Robot did not have any design details ...