Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

Using a CRM tool also allows for built-in automation plus a 360-degree view of the selling process. A buyer journey map is a visual representation of the stages a buyer goes through to complete a ...

Customer journey maps are also a valuable tool for cross-functional communication and collaboration. It’s unlikely the steps customers stake along their journey all fall under marketing.