Jason hopes his partnership with Kingsford might help give him an edge over his wife. (Jason teamed up with MVP Vince Wilfork for their new "King of the Grill" campaign.) “I'm leveraging this ...

Grilling has been a unifying cultural force since the dawn of time; bringing family and friends together over good food. However, traditional face-to-face gatherings have been threatened by the ...

Kingsford is indisputably the hottest charcoal brand, leading the category since the 1920s and currently holding the #1 position. 1 However, in 2013 the brand saw approximately a 1 point decline in ...

The gameday themed ad is titled “Kingsford King of the Tailgate.” It features Jones, further touted as a “lifelong Alabama fan and grill master.” The footage was filmed four or five months ...