India's beauty industry is experiencing rapid growth with booming online sales. Global and local brands are bolstering their digital presence to meet demand. Major conglomerates are entering the ...

Unlike the classic cat-eye, which relies on a sharp, defined eyeliner, siren eyes are softer and smokier, with strategically placed shadows to create the illusion of a longer, more refined gaze. The ...

The Myntra Fashion Carnival (6th - 12th February) is the perfect time to revamp your eyeshadow collection with top-notch ...

I don’t know about you, but when it comes to giving makeup advice and knowing exactly what products will last through the ...

India's beauty and personal care market, expected to reach $34 billion by 2028, is attracting major players. Industry giants ...