The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

Recent changes to the Google advertising landscape have left marketing professionals struggling to adapt. While certain integrations have been introduced to the Google My Business software suite, ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

I enjoyed the opportunity to participate in the Marketing Plan Career Development Event. This project gave us the unique ...

With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.

John Pritchett, Powell's Groups of Companies senior director of retail, is looking forward to incorporating the government's 'buy local' marketing materials in store. (Mike Simms/CBC) The push is ...

Local Digital says the new service will help it lower its prices while offering startups and new companies results in record time. Sydney, ...

PinPoint Local of Long Beach, a specialist content marketing agency, announces a new multichannel solution developed to help ...