Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

Fiat is taking luxury car-branded apartment complexes to the next level. Plus, the new FCC Chair is launching an ...

In 2024, the Toyota Motor Corporation – which includes the Lexus luxury brand, the Daihatsu small-car division and Hino ...

The A3, driven here, is one of Audi’s most popular models. It is available in either Sportback (hatchback) or Saloon with the Sportback by far and away the best seller. Last year, the ...

Branded residences are expanding from multimillion-dollar penthouses to affordable rentals like New Jersey’s Fiat House.

Genesis is far from the only premium brand to adjust its EV goals. Volvo also set a goal in 2021 to go EV-only by 2030, but ...

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Ferrari is considered the most prestigious car manufacturer and most successful racing brand in the world. Both brands have ...

Shoppers around the world, their appetites still soured by cost-of-living increases, have turned away from luxury brands. Winning them back and reviving the luxury-goods industry’s sales ...

Luxury brands do more than just sell products – they sell status, prestige, and elegance. But have you ever wondered why ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

Jaguar, the British automotive icon featured alongside Aston Martin as the car of choice for James Bond, has recently garnered criticism for a bizarre ad with the tagline “Copy Nothing.” The ad ...