But, even as some things change, others stay the same. What has endured the test of time are the four pillars of performance in marketing and advertising campaigns. Remembering these pillars in all ...

Bain & Company’s latest study explores the implications of “zero-click” journeys, in which AI summaries compress the decision ...

For the past 25 years, he has been a pioneering voice for the branding behind global companies such as Pantene, Head & ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business outcomes.

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Preeti Nayar of Universal Music Group emphasizes that music is now central to brand storytelling. She highlights how ...

Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day ...

A Qantas-spoofing email campaign claiming to have various rewards bypassed multiple secure email gateways (SEGs) to deliver credential phishing pages that targeted credit cards. This campaign ...

Learn how to create a Shopify store in just X simple steps. Set up your store, customize, and launch with ease to start ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.