Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech decisions that need to be made, or how the metrics ...

Have you ever felt like managing your social media is a full-time job? After all, the average person spends nearly 2 hours ...

MLS is celebrating its 30th anniversary in 2025, and if its first 30 years were about survival, will the next 30 see it ...

In yet another remarkable annual performance, Dubai welcomed 18.72 million international overnight visitors from January to December 2024, a 9% year-over-year increase that surpasses the previous ...

It read, “Almost 80% of consumers plan to spend their money on food and perfumes ... Businesses can take advantage of this seasonal surge by offering strategic promotions and tailored marketing ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost engagement.

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...