When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

A CCRC has found that expanding its marketing efforts to include social media platforms has resulted in measurably improved business metrics.

It’s been proven time and again, one of the very basic requirements for a mobile app marketing campaign to succeed is that it needs a decent plan. Regardless of a mobile app project size, to go into a ...

Key Google Analytics metrics like organic conversion rate and ... While analytics has been part of the marketing landscape for over a decade, the shift to Google Analytics 4's (GA4) event-based ...

Now that you understand the basics, the next step is to set clear metrics and create a way to track your progress. Analyze your SEO competitors by reviewing your target keywords and identifying ...

Search Engine Land » PPC » 2025 metrics that matter: How to future-proof your marketing Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor ...

Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025.

Define clear marketing objectives. Select relevant KPIs (Key Performance Indicators) for each campaign. Regularly review and adjust metrics based on performance. Example: An e-commerce store running a ...

Building this strategic plan will probably involve ... capabilities, and metrics for brand performance, multi-channel marketing, and social media. Her previous roles in insights and analytics ...